ABOUT THIS LOOK
T-shirt by Crooked head| Hat by Choies|Jeans by Soorty | Braclet by Airum brothers | Ring by Punk style | Watch by DW
an indie brand run by artists. we strive to put creative art & malarkey on stuff, such as limited edition tees & screen printed posters to adorn your bits &/or walls. heavily influenced by loud angry music, street/ fine art & pop culture.
created by darren king in wollongong nsw oz. all art is original. all items are printed in australia. all items are strictly limited edition runs, once they are gone they will not be re-made/reprinted. all our stuff is supplied ethically with no sweat shop labour used.
we don’t do seasons, we will release new stuff when it’s ready.
we aim to use our own artists as well as creative people from all over the world.
Established November 28th 2012, it was sunny.
So our problem was our limited wardrobe and ways to show our personality; we wanted to change that. We tried all kind of clothing and accessories and at one point we realized that our wrists are the most striking places of our bodies. People would notice a change in wrist accessory quicker than any other outfit change. We often wear watches but wanted something to accompany our watch or decorate our other wrist.
We started wearing bracelets, but the bracelet industry for men is not well developed. None of the existing brands had the look and feel we wanted. Some brands were way too big and flashy, others had low-quality materials, and none of them had the elegant and classy look we were after.
That was the moment we decided to start making our own bracelets.